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i write about my experience on my journey with customer data platforms and customer journey analytics. sometimes tool based (adobe realtime cdp / customer journey analytics), sometimes tool agnostic.
latest blog posts
- Agents don’t click: Rethinking Digital Analytics
What happens to digital analytics when there are no more clicks? A few weeks ago, while camping at 2,000 meters in the Swiss Alps, I was chatting with an 80-year-old fellow traveler. When I mentioned my work in in the field of digital analytics and AI, he paused and said, “This AI thing will replace… Read more: Agents don’t click: Rethinking Digital Analytics - 3 ways the CJA API helps us migrate from Adobe Analytics to Customer Journey Analytics
One of the most important milestones in our digital analytics journey is the migration from Adobe Analytics (AA) to Customer Journey Analytics (CJA). This isn’t just a tech upgrade—it’s a strategic leap into a more flexible, real-time, and queryable analytics world built on top of Adobe Experience Platform. We’ve taken this opportunity not only to… Read more: 3 ways the CJA API helps us migrate from Adobe Analytics to Customer Journey Analytics - Beyond the funnel: The human story inside your analytics
Inspired by the ideas of Yuval Noah Harari and real-world practice in digital analytics. Written for digital analysts, UX professionals, product teams, and anyone who believes data can serve people — not just performance. Walk into any digital marketing meeting and you’ll likely see a funnel diagram on the screen. We spend hours optimizing these… Read more: Beyond the funnel: The human story inside your analytics - CJA Readiness: Three key considerations before migrating to CJA
Migrating from Adobe Analytics (AA) to Customer Journey Analytics (CJA) is a complex but valuable transformation that enables businesses to leverage more advanced analytics capabilities within the Adobe Experience Platform (AEP). The pre-migration process depends on several factors, primarily focusing on data collection, the existing Adobe Analytics setup, and custom integrations. In this guide, we… Read more: CJA Readiness: Three key considerations before migrating to CJA - Lessons learned from my first experience with Customer Journey Analytics (CJA)
Customer Journey Analytics (CJA) offers powerful capabilities for understanding customer experiences across multiple touchpoints. However, my initial hands-on experience revealed several challenges and insights that I wish I had known beforehand. In this post, I will share four key lessons about data ingestion, identity mapping, historical data ingestion, and handling product data within Adobe Experience… Read more: Lessons learned from my first experience with Customer Journey Analytics (CJA)
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CJA
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